The price will be a huge factor in deciding and adopting this technology but i believe since toshiba intends to propose its prototype blue-laser optical disc format to the organization as a next-generation DVD format, the next battle front is opening. It can be a blessing in disguise as both the companies will focus at market volumes. I believe when DVD first came out the same thing was in our mind regarding price.

I was reading an article and here's a transcript of that article that will justify the concern about $$s but it also justifies that once this is kick started we wont need those ZIP Drives either and i will be able to have less CDs or DVDs in my closets..

"Prototype blue-laser-based optical disc systems have been around for more than a year. However, one problem has hampered development of commercial systems: cost. A sample blue-laser diode currently costs around $1000, making consumer products based on the parts unrealistic. However, Nichia, the major source for blue lasers, is expected to begin commercial production this year and the price of a blue-laser diode is expected to tumble once the company begins turning them out in volume."

but the good thing about zips is for people that don't know what they're doing... to them its just a larger floppy drive and it truely is that easy!

Give a man a fish to eat and you feed him for a day.
Teach a man how to fish and you feed him for a lifetime.