'Roommates' joins MySpace
By Alex Woodson
Oct 22, 2007
NEW YORK -- MySpace is trying its hand at content creation, presenting "Roommates," its first co-developed series set to premiere Monday exclusively on the News Corp.-owned social networking platform.
MySpace already has provided the platform for several original series, including the Vuguru production "Prom Queen," which premiered earlier in the year, and the Marshall Herskovitz and Edward Zwick-created "Quarterlife," set to debut next month. "Roommates," a collaboration with new-media production company Iron Sink Media, will be the first time that MySpace has creative control, though.
The show will follow eight former female college roommates who move to Los Angeles after graduation, with some of them participating in a fake reality show. It will run for 45 three-minute episodes, with a new one appearing at 4 p.m. EDT Monday-Friday; it only will appear on MySpace.
Ford Focus will be the show's "title sponsor," and it is the only advertiser that MySpace is announcing at this time. The car company will present short bumper ads before the episodes, and the Focus will be integrated into the series, with one of the characters purchasing the car, among other product placements.
The Hollywood Reporter
